In an increasingly digital world face to face meetings remain a mainstay of TBC
A face to face meeting is not two dimensional. Participants can see, hear, smell and feel (when they shake hands!) another participant. We compile a fuller impression of a potential business partner through synthesizing a great deal of information which, unfortunately, cannot be done online. We have often heard the phrase that business is often closed ‘on a handshake’ and, for many participants, building trust this way is essential and impossible to do online.
TBC tries to organize meetings which are the highest impact for all members by choosing the appropriate venues or ensuring that the right people are present. There is nothing more annoying than commuting a great distance to find that the participants are irrelevant to your business objectives, or worse, active competitors!
With our hybrid model we balance online meetings with face to face and carefully ask our members for input before organizing a venue.
